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XR advertising could be a consumer threat if left unchecked

Whether it’s trying on lipstick or clothing online, using floor plan software to find out how furniture will fit in a new home or ordering a contactless Coke using a cell phone, businesses are continually finding new ways to promote their products and services using extended reality (XR) technology. Investment in augmented and virtual reality together known as mixed or extended reality is expected to mushroom in the coming years: from $10 billion in 2019 to $62 billion in 2027, and from $8 billion in 2020 to $100 billion in 2024, respectively, according to Grand View Research. So are the opportunities for those advertisers who would use the technology to manipulate, deceive and even cause harm to consumers, say University of Michigan School of Information researchers.

XR advertising could be a consumer threat if left unchecked

Widely-Used Herbicide May Pose Risks to Pregnant Women by Causing Preterm Birth

May 21, 2021 06:00 PM EDT According to a new University of Michigan study, exposure to a chemical discovered in the weed killer Roundup and other glyphosate-based herbicides is greatly linked to preterm births. (Photo : Freestocks.org) Exposure to Glyphosate   The study, released in Environmental Health Perspectives, discovered that the appearance of the chemical in the urine of women in late pregnancy was associated with an increased risk for untimely birth, while the connection was inconsistent or ineffective during the early stage of the pregnancy. Professor of environmental health sciences and also senior associate dean for research at the U-M School of Public Health, senior author John Meeker said: Since many people are prone to some level of glyphosate and may not even be aware of it, if our outcomes reflect true connection, then the public health implications could be massive.  Monica Silver - first author led the study while she was a  postdoctoral fellow at the Sch

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