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ALEX BRUMMER: Changing the retail guard

Boohoo s takeover of the Debenhams brands and platform, together with the exclusive talks by Asos to buy Sir Philip Green s tarnished Arcadia brands, is something of a coming of age for the online fashion pioneers. The UK may have had a hard time competing with Silicon Valley in pure tech. But in the traditional UK sphere of shopkeeping there are signs of genuinely robust companies being built. Boohoo and Asos join Ocado in grocery, and the Hut Group in beauty and fitness. Each has skilfully embraced digital to cast a shadow over the elite of the High Street, such as Marks & Spencer and Boots.

Boohoo boss playboy son hails father s £55million Debenhams takeover

Boohoo has bought collapsed department store group Debenhams for £55m but will shut all remaining stores  Deal confirms Debenhams brand will disappear from high street after 242 years with up to 12,000 job losses Boss Mahmud Kamani in battle with Amazon as he wants to dominate homeware and beauty as well as clothes His son and PrettyLittleThing founder, Umar Kamani, says the family used to make weekly trips to Debenhams 

Boohoo buying Debenhams: a changing of the guard in retail

Boohoo, whose co-founders are Mahmud Kamani (left) and Carol Kane, has acquired Debenhams in a £55m deal. Illustration: Guardian Design The symbolism is stark: a venerable 243-year-old department store chain acquired by a 15-year-old online upstart. Debenhams will disappear from British high streets after its sale to Boohoo, swallowed by a company that thrives in the world of fast fashion and has become mired in controversy in the process. Boohoo has drawn criticism for poor working conditions in its supply chain but continues to make strong sales growth as it feeds a voracious consumer appetite for affordable fashion that responds quickly to shifts in taste and style.

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