The trade-off from grocery and liquor store purchase and consuming at home to bars during that time period particularly as the summer hit is really what hit us, Burwick said on Closing Bell. And honestly, it hit us hard and fast. … We don t look very smart by missing on that guidance.
Shares of Boston Beer plummeted Friday, closing down 26% at $701 apiece, as Wall Street reacted negatively to the company s worse-than-expected quarterly results released Thursday evening. Boston Beer reported earnings of $4.75 per share on $603 million in revenue, while analysts surveyed by Refinitiv were looking for $6.69 in earnings per share and $658 million in revenue. Lower-than-anticipated demand for Truly was a key culprit for the earnings miss.
Boston Beer Stock Tumbles 21% After Weak Truly Hard Seltzer Sales Weigh on Earnings
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The hard seltzer craze has come to an end
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