Boston Beer Company’s (NYSE: SAM) Truly Hard Seltzer brand is launching a new advertising campaign starring Grammy-winning singer Dua Lipa.
What Happened: The new “No One is Just One Flavor” campaign will debut on the May 22 episode of “Saturday Night Live” . Read More. Don t Miss Any Updates! News Directly in Your Inbox Subscribe to:
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Boston Beer Company’s (NYSE: SAM) Truly Hard Seltzer brand is launching a new advertising campaign starring Grammy-winning singer Dua Lipa.
What Happened: The new “No One is Just One Flavor” campaign will debut on the May 22 episode of “Saturday Night Live” featuring the English singer as its musical guest.
The debut advertisement is set to Lipa’s chart-topping “Physical” and shows Lipa in a mix of psychedelic animation and live-action va-va-voom vamping, with quick glimpses of her bilingual prowess and enthusiasm for yoga.
Don Lane, vice president of the Truly brand, framed the new campaign as “a rallying cry to encourage our fans to keep fearlessly exploring the many distinct sides of themselves, because it’s these unique qualities that make life fun, interesting, and joyful.”
Exclusive: Truly taps Dua Lipa s star power as spiked seltzer wars escalate kitv.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from kitv.com Daily Mail and Mail on Sunday newspapers.
Boston Beer Company’s (NYSE: SAM) Truly Hard Seltzer brand is launching a new advertising campaign starring Grammy-winning singer Dua Lipa.
What Happened: The new “No One is Just One Flavor” campaign will debut on the May 22 episode of “Saturday Night Live” . Read More. Don t Miss Any Updates! News Directly in Your Inbox Subscribe to:
Truly s New Campaign Stars Global Pop Sensation Dua Lipa adweek.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adweek.com Daily Mail and Mail on Sunday newspapers.