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What is Airbnb farming and could it improve the wasteful food supply chain? Africanews 4 days ago © CrowdFarming Brothers Gabriel and Gonzalo Úrculo started a service to harvest fruit on demand .
In 2011, amid Spain’s economic crisis, brothers Gabriel and Gonzalo Úrculo quit their jobs to return to the beautiful orange grove in Valencia where they had grown up to revive the family fruit business.
But they soon encountered problems. The low prices paid by supermarkets and other intermediaries made it almost impossible to make a living. On top of that, part of the harvest would always go to waste because they couldn’t sell it.
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