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May 9th 2017 15:56 According to research, 72% of young consumers prefer to spend money on experiences rather than possessions. When that experience is in some way transformative – i.e. resulting in the improvement of physical or emotional well-being – it becomes all the more desirable. This is the idea behind the ‘transformation economy’, where brands sell the promise of personal achievement over and above material possessions.  So, what brands are taking this approach? Here are just a few examples.  Nike While Nike’s branding has always evoked notions of self improvement and positivity, this has been in more of an inspirational sense rather than in terms of the actual product offering. Of course, sports gear can be a key tool when it comes to physical transformation, but examples like the Nike+ app offer a much more tangible way of achieving it.

New yorkUnited statesBoston consulting groupConsulting groupSelfridge bodyLondon oxford streetBody studioDistrict visionபுதியது யார்க்ஒன்றுபட்டது மாநிலங்களில்போஸ்டன் ஆலோசனை குழுஆலோசனை குழுலண்டன் ஆக்ஸ்ஃபர்ட் தெருஉடல் ஸ்டுடியோமாவட்டம் பார்வை