NBC wins the week, despite significant drop in Olympics viewership
Naomi Osaka stands beside the Olympic flame during the opening ceremony at the 2020 Summer Olympics on July 23 in Tokyo.
(David J. Phillip / Associated Press)
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Despite significantly lower viewership than during the 2016 Summer Games, the first three nights of prime-time coverage of the Tokyo Olympics enabled NBC to draw the largest weekly audience of any network since CBS aired Super Bowl LV.
NBC’s coverage Sunday averaged 16.862 million viewers, the most for any program since “Oprah With Meghan and Harry: A CBS Primetime Special,” which averaged 17.813 million viewers March 7, according to live-plus-same-day figures released Tuesday by Nielsen.
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