Updated: All the Beauty M&A Deals of 2021
Women s Wear Daily (WWD) 3 hrs ago Allison Collins
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Just a few weeks into 2021, there have already been multiple billion-dollar beauty M&A deals, including the Estée Lauder Cos. Inc.’s deal to acquire the rest of Deciem, parent company of The Ordinary, and Shiseido inking a deal to sell its personal care business to CVC Capital.
There have also been smaller deals, as venture capitalists continue to back beauty companies.
Here is a list of the beauty M&A transactions so far in 2021:
January
Paper Cosmetics, a direct-to-consumer natural and sustainable deodorant brand, closed a funding round. Terms were not disclosed.
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What products do I need in my skincare routine?
The first and most important part of your skincare routine is cleansing, which breaks down into two further stages: gently removing makeup, then cleansing the skin once makeup has been removed from the surface. Your evening skincare routine should start with a makeup remover designed to break down the oils, waxes and pigments present in foundation and colour cosmetics. Options include:
Cleansing balms - thick, emollient creams that gently melt off makeup and are great for drier skins.
Micellar water - purified water containing glycerine and other surfactants to dissolve makeup effectively.
Priced at â¬78, the box is packed full of cult favourites such as Benefitâs Hoola Bronzer and Eve Lomâs Exfoliating Cleanser, as well as several other full-sized products.
The Spring Essentials beauty box is perfect for those who like to try a variety of reliable and results-driven product without breaking the bank. With the additions of self-tanning drops, moisturising shine lotion and firming body serum, the Spring Essentials box will ensure that you have everything you need to get your whole body spring ready.
The specially curated makeup & skincare box contains a selection of must-haves to obsess over this season.
I, like many people, love chocolate, as do many of my family members. Sometimes there can be just too much of it around, which can be a dieter’s nightmare. Last Easter although I did give my teens and their grandmas chocolate, I also bought them L’Occitane Easter eggs, which were tin shaped eggs filled with beauty products, such as shower gel, body lotion and handcream. They were gratefully received. It looked a beautiful gift and the products smelt wonderful. I thought I would give you some ideas for Easter gifts that are not of the chocolate variety.
Rituals Beauty Easter Egg containing shower foam, hand balm, eau de parfum. The products are described as a serene and fresh scent, this is priced at £32.50.