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Kat Rosenfield Jun 03, 2021 9:40 AM ET Last month, the words ‘Fartlow’ or ‘Eve Fartlow’ appeared in the trending topics sidebar for a full 24 hours. The source was a bizarre, juvenile bullying campaign against journalist Eve Barlow, which had been percolating under the radar for several days but gained viral traction after actor Seth Rogen, who has 9.1 million followers on the platform, amplified it by tweeting a fart emoji at her. The trollng stemmed from an essay Barlow had written about the Israel-Palestine conflict that some people found offensive, but this wasn’t readily apparent if you clicked the ‘Fartlow’ link in the sidebar, which led to a bunch of mean-spirited tweets about Barlow but not to her profile or her work because these things were, in fact, irrelevant. As with Ellie Kemper, the story wasn’t what Barlow did; the story was that someone was mad at her and the site’s editorial team knew that amplifying those tweets would keep users clicking and

Ellie kemperSeth rogenEve fartlowEve barlowTwo minutes hateஈவ் பார்லோஇரண்டு நிமிடங்கள் வெறுப்பு