AJ Fernandez Updates New World Puro Especial Packaging
AJ Fernandez has updated the packaging of its New World Puro Especial boxes to fit more in line with the rest of the New World brand.
Starting June 1, the company will begin shipping the Puro Especial with new boxes and bands that use a combination of cream, black and gold, instead of the predominantly red packaging that has been used since the cigar debuted in 2017.
“When New World Puro Especial was launched, the industry was preparing to comply with the warning label requirements being proposed by the FDA,” said Omar E. Fernández, director of operations, in an email to