The Laughing Cow Blends
The latest batch of new products includes Kellogg launching snack bars for kids in the UK and plant-based firm Oatly expanding into a new area.
Bel adds plant-based ingredients to Laughing Cow range in US
France-based cheese business Bel Group has launched a variant of its The Laughing Cow cheese spread range in the US containing plant-based ingredients.
Packaged in pre-portioned wedges, The Laughing Cow Blends cheese spreads will be available in eight-wedge rounds in three flavours: Chickpea & Cheese with Herb; Lentil & Cheese with Curry; and Red Bean & Cheese with Paprika.
Bel has also launched a portable cups product. The Laughing Cow & Go is available in three flavours: Creamy Original, paired with whole wheat breadsticks; Creamy White Cheddar, paired with pretzel breadsticks; and Creamy Herbs, paired with multigrain breadsticks.
By Daniel Woolfson2021-01-25T12:34:00+00:00
Source: Oatly
The NPD ‘opens up the potential for a variety of new plant-based recipes and meals for our conumers’, said Oatly
Oatly is hoping to challenge Philadelphia with a trio of plant-based spreads as well as a new Whippable SKU.
The dairy alternatives pioneer’s Creamy Spreads – launching in Plain, Garlic & Cucumber and Tomato & Basil flavours – are said to offer the same consistency as traditional soft cheeses on the market (rsp: £1.80/150g).
Oatly has also launched a new Whippable Creamy Oat SKU aimed at home bakers (rsp: £1.20/250ml).
All of its new launches are made with plant-based saturated fat which “helps Oatly’s products to perform and taste similar to their dairy counterpart”, said the brand, adding it was “an amazing ingredient because it doesn’t contain trans-fat the way that partially hydrogenated oils do”.
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By Harry Holmes2020-12-18T00:01:00+00:00
Oat milk has grown ahead of soya, lactose-free and nut milks
To succeed in free-from, you could do far worse than to position yourself somewhere between “good and f ing fearless”. Or at least, so claims Oatly. The message came from CEO Toni Petersson, who gave employees a lesson in how the brand could distinguish itself from its rivals soon after his appointment in 2012.
The rest, as they say, is history. This year, Oatly delivered the largest absolute gain on this list – £40.7m – to become the number two brand. Its 110% rise in value is well ahead of the healthy 12.7% overall growth in the free-from category, which was bolstered by the panic-buying of this year.