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Hyper Focus on Community Fuels Mac s Hospitality Group s Pandemic Success
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CHARLOTTE, N.C., March 12, 2021 /PRNewswire/ By the beginning of March 2020, Mac s Hospitality Group, known for its award-winning BBQ concept Mac s Speed Shop, had heard rumblings that something big was coming. The brand that started in a former transmission shop did a warp-speed pivot and went whole hog adapting to the surge of COVID-19. By March 2021, Mac s pandemic strategy had produced a smokin 520% increase in take-out and delivery sales, plus a 30% growth in fans on social media audiences.
Mac s signature Lil Pig sandwich, Brisket Burnt Ends, Smoked Chicken Wings, Shrimp Po Boy and Ribs