by Stephen Chapman
A new campaign to promote a more inclusive and diverse advertising industry, has been created by Two Stories.
The Lancaster-based brand consultancy and design studio developed and designed the campaign, to bring together influential brands, agencies and media owners to take part in the first industry-wide census.
It was briefed by UK advertising body, the Advertising Association - following work with joint collaborator Channel 4 4Sales - to create a brand for the All In census that would spark change and encourage interaction across the sector.
“The All In census is a ‘stop the clock’ moment for the industry,” explained Bekkie Hull, Creative Director at Two Stories.
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