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BET Founder Bob Johnson And AMC Networks To Rebrand UMC Streaming Service As ALLBLK Next Month
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UMC, the streaming service centered solely on Black TV and film that was created by BET founder Bob Johnson, is getting a makeover. UMC will be rebranded as ALLBLK in January 2021. Started in November 2014 under Johnson’s RLJ Entertainment unit, UMC was part of AMC Networks’ acquisition of RLJ Entertainment in November 2018.
The launch calls for the service to debut a new look and feel. Plans call for ALLBLK to beef up production on a robust slate of original series heading into the new year, a news release discloses.
Millennials, Partners in Rhyme, Lace, My Mane Problem, and the Datari Turner-produced reality show,
Notorious Queens.
ALLBLK logo (Credit: ALLBLK)
“UMC began as a distribution model for Black creatives to directly reach the then largely underserved African American audience without the restrictions of legacy content development and traditional broadcast models,” Johnson said in a statement. “As technology advances and programming demands from our community evolve, the rebranded ALLBLK will be well positioned to breakout as the preeminent streaming destination for viewers seeking Black entertainment.”
Many series that made their debut on UMC will continue ALLBLK including A House Divided, Double Cross, Beyond the Pole, and