40 Australian entries make the cut at shortlist stage of The One Show 2021 led by CHE Proximity campaignbrief.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from campaignbrief.com Daily Mail and Mail on Sunday newspapers.
May 25 2021, 9:09 am | BY Ricki Green | 8 Comments
The One Club for Creativity has announced 54 entries from Australia and New Zealand have been selected as finalists by its global juries of top creative leaders for The One Show 2021. Australia has scored 46 finalists, whilst New Zealand has 14.
From the One Show’s initial shortlist of 120 finalists, announced in April, the final shortlist sees 46 Australian finalists, that will go on to win a Gold, Silver, Bronze Pencil or Merit at this year’s One Show, to be announced on June 10 during the online Creative Week 2021.
CHE Proximity leads the way in Australia with 10 finalists in The One Show 2021. The agency has five with Heckler Sydney for Samsung “Microcodes”, and three with DIVISION for “Give a Flybuys” on behalf of Flybuys. CHE Proximity also has one with Mindshare, Thinkerbell and Revolver for IAG/NRMA Insurance “Sloways”, and another with Guilty and TAC for “The Booster Tag” on behalf of
(Pictured L-R: Tūmanako Silveira, Erehana Taumanu, and Rawiri Waititi feature in the ‘Proud to be Māori’ campaign)
Te Whānau O Waipareira’s brand new, heavy-hitting Proud To Be Māori campaign, developed by Motion Sickness, reflects the optimistic, passionate and aspirational spirit that guides the West Auckland urban Māori support network.
Founded as an advocate for its people – those who came to the city seeking work – the organisation acts as a navigator to light the path for its community by supporting positive life changes for whānau.
Launching this week, Proud To Be Māori has been rolled out across TV and digital with an accompanying OOH portrait series featuring some of the notable faces from the extended Waipareira whānau.
Quick, informative, and to the point – because that’s about all that happens – before the voice returns to say: “If it’s broken, call Auckland Glass, 0800 804 804”. If you’re a fan of the 15-second ad’s beautiful simplicity, you might ask why it is being replaced by a shiny new commercial. After all, if it ain’t broke, don’t fix it. But Auckland Glass managing director Nick Reid has declared it the end of an era for the company and says it’s time to refresh their campaign.
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Auckland Glass have updated their classic ad for the first time in 25 years.