OTT: Skirting controversies
Sun, Apr 4 2021 9:12 IST |
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OTT: Skirting controversies (Column: B-Town).. Image Source: IANS News
When the OTT streaming platforms came to India, the controversies followed. Because, what followed was an unabashed abuse and misuse of the medium in the name of creative liberty! The main themes of many OTT streaming serials were gore, violence, sex. The same old Hindi belt Bahubali films, which used to fail by the dozen at the box office, were rehashed with stress on sex and violence.
Were the makers suffering from deprivation or did they think the viewer was? Every next such serial went on to outdo the previous one in depicting all that was undesirable. Did these makers have a target audience in mind? Far from it, since the content was meant for a family audience to be viewed within the four walls of a home!
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Why did the Central government bring in new rules for OTT content?
The government said it has been receiving many complaints against the content being displayed across various over-the-top (OTT) apps and there was lack of an adequate grievance redress mechanism to address these concerns. In addition, the Supreme Court had directed the Centre to put in place regulations in this regard.
These rules also came after the Information and Broadcasting Ministry had been in talks with the OTT industry for the past two years to put in place a self-regulatory mechanism. Subsequently, 17 of the 40 OTT players had also become signatories to the universal self-regulation code, under the aegis of IAMAI. But it did not get the endorsement of the Ministry.
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BusinessToday.In | March 16, 2021 | Updated 15:06 IST
Mahindra Group chairman Anand Mahindra
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