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By Megan Tatum2021-02-19T10:49:00+00:00
Selling products via livestreams has taken off in China, with major influencers acting as presenters. Could this shopping craze take hold closer to home?
Huang Wei delicately holds a strip of dried persimmon up to the camera and smiles. Better known as Viya to her online viewers, the 35-year-old has teamed up with producers in China’s Shanxi province to help them sell packs of their sweet orange fruit online.
She talks quickly and confidently about the product, sales visibly clocking up in the corner of the screen, as a stream of questions and responses from viewers fills the chat box.
As social commerce accelerates, Shopify is integrating Shop Pay into Instagram and Facebook, the e-commerce platform announced. The move allows consumers to pay Shopify merchants using Shop Pay on those platforms.
Shop Pay automatically fills in consumers details and allows them to pay without leaving Facebook or Instagram, the company said.
Brands are leveraging social media checkout and shopping integrations as tech-savvy consumers engage with social commerce more often.
Insider Intelligence s Social Commerce 2021 report dives into top social commerce trends and strategies. You can purchase this report here.
The immediacy and convenience of online shopping has led to massive growth in ecommerce and social distancing and stay-at-home orders amid the coronavirus pandemic further propelled its popularity. According to an Insider Intelligence forecast, the average time spent per day with social networks increased from 56.23 minutes in 2019 to 65.44 minutes in 2020. US retail social commerce sales will reach $36.09 billion in 2021. Insider Intelligence
The rise in ecommerce combined with the 16.4% growth in social media usage year-over-year encouraged companies to turn to influencer marketing and user generated content to promote brand awareness. And as