Pinterest has announced a range of new events and features for Mental Health Awareness Month, as it looks to play a role in addressing mental health concerns, which are evidently - based on on-platform search activity - increasingly front of mind for many Pinners.
As explained by Pinterest: The pandemic has brought mental health to the foreground. A recent survey conducted by the CDC found 42% of respondents reported anxiety or depression symptoms. We know that Pinners are 20% more likely than the rest of the population to have mental and emotional well-being top of mind during COVID-19, and beyond the pandemic these numbers are expected to increase.
In-ap shots of Instagram s eating disorder resources.
Yesterday TikTok, Instagram and Pinterest each announced collaborations with the National Eating Disorders Association (NEDA) that are focused on highlighting body positivity and surfacing eating disorder support services to their users.
Timed with the start of National Eating Disorders Awareness Week, all three social media networks described new systems in which users who either search for or share content related to eating disorders and body image will be presented with supportive resources.
These range from written tips and suggestions developed in tandem with NEDA to direct contact with national and local eating disorder support hotlines. Other support additions highlighted by the networks were tied to their specific platforms.
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As we continue to move through February, individuals and brands across social media are looking for ways to take part in commemorations and celebrations of Black History Month. Facebook, Instagram, and Pinterest announced several ways they’ll be contributing this month and in the year ahead, and there are some good opportunities for those wanting to get involved to check out.
Facebook shared its plans to amplify Black voices for the month of February across its Facebook and Instagram platforms.
A docuseries called
Written By made its debut on the Facebook company page, featuring stories sharing the premise that Black history is being written in real time. The series comes from award-winning director and cinematographer Bradford Young, and will feature content from across the social media giant’s apps throughout the month. Facebook also introduced We the Culture, a creative community comprising and curated by Black creators dedicated to championing Black culture.