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How Brands Will Take Center Stage as the Cannabis Industry Grows

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Jay-Z s new cannabis line Monogram just launched - take a look

Jay-Z s new cannabis line Monogram just launched - take a look
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Investors poured $3 billion into cannabis SPACs, deadlines loom

SPACs have a limited timeframe, typically around 18-24 months, to put investors money to work by closing deals. The clock is ticking on many of these cannabis SPACs, according to data provided to Business Insider by Viridian Capital Advisors, a cannabis-focused advisory firm. So far, four out of 17 cannabis-focused SPACs have successfully de-SPACed, or found merger targets. That still leaves over $1.5 billion sitting on the sidelines, waiting to be invested. If SPACs are unable to close deals, the money gets returned to investors and SPAC sponsors can lose a significant chunk of their investment, said Ari Edelman, a partner at the law firm Reed Smith who focuses on SPACs.

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What Is Jay-Z s Net Worth? Rapper Grows Empire With Monogram Cannabis Brand

The Monogram line sells for $40 to $70 in pre-rolled cigars, joints, and tins of cannabis flower.

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Exclusive first look at Jay-Z s new cannabis brand Monogram

Print Shawn “Jay-Z” Carter’s foray into the Golden State’s burgeoning cannabis market comes into clearer focus with the rollout of the Monogram brand’s first products to market, starting Thursday. Jars of sleekly packaged flower, pre-rolled mini joints and a cigar-inspired pre-roll joint are available. Instead of traditional strain names, the four varieties of San Jose-grown cannabis available at select California dispensaries (and Monogram’s own delivery service) are being identified by two-digit numbers No. 01, No. 70, No. 88 and No. 96 and categorized as either light, medium or heavy, based on the strength of the high a smoker can expect.

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