New Probiotic Soda Gets Package Design that Pops
A brand and package design for new-to-market functional soda Culture POP feels familiar, with subtle nuances, and drives consumer trial in the natural and mass retail channels.
Mar 17th, 2021 New Culture POP Soda is crafted with real, functional ingredients and only a touch of sweetness. Its mix of live probiotics, organic juices, and organic ground spices delivers a complex, tasty twist on familiar flavors. Culture POP, says its producers, is a soda you can
feel good about. When independent creative agency, ROOK/NYC, first started working on Culture POP Soda, the product brief was simple: create a brand and package design for a new-to-market functional soda that feels familiar, with subtle nuances, and drives consumer trial in the natural and mass retail channels.
Circle Beverage Expands Into Four New States
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INDIANAPOLIS, Ind. – Circle’s better-for-you-beverages are now available throughout Michigan, Wisconsin, Missouri and Tennessee. This expansion is made possible with several distribution partners throughout the aforementioned states. These new markets can enjoy two of the Midwest-based company’s functional beverage lines, including Circle Kombucha and recently-released Circle Sparkling Protein.
Circle Kombucha is a fizzy, flavorful, fermented tea drink that is packed with gut-healthy probiotics. It’s made with all natural, certified organic ingredients and minimal sugar, making this a tastefully balanced drink that’s gluten-free and vegan-friendly. Circle Kombucha is brewed the traditional way – always raw, never pasteurized. Its core flavors include Ginger Lemon, Pomegranate, Peach Blossom and Mango Turmeric, while new rotating flavors premier seasonally.
Updated: 3:34 PM EST Feb 5, 2021 Danielle St. Pierre Senior Food & Drink Editor
We love sipping green tea year-round, both chilled or served piping hot. During the winter months, starting our day with a hot cup of green tea helps ensure we re beginning our routine on a healthy note. Plus, if you re new to green tea, there are tons of varieties and flavors to choose from to find your best match. Loaded with powerful antioxidants, essential nutrients, and anti-inflammatory polyphenols, green tea has quite an impressive list of potent health benefits.
Lower in caffeine than black tea, green tea has a fresh, light flavor and is verdant green in color. After plenty of taste-testing, we decided on the 15 brands below as the most highly rated, sustainably sourced, and best-tasting green tea varieties to help you reach your happy place.
7 Best Kombucha Brands, According to RDs Amy Gorin, MS, RDN
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What is kombucha?
Perhaps you ve seen kombucha on grocery store shelves and restaurant menus, but maybe you haven t tried the beverage or don t know exactly what it is. Kombucha is a fermented beverage made from a base of tea, bacteria, yeast, and sugar.
Because kombucha is a fermented tea, you get the benefits of tea (hello, antioxidants), as well as potential probiotics, which can help gut health. Kombucha contains lactic-acid bacteria, according to a study in
Microbiology, and it s believed that these bacteria could potentially offer probiotic benefits. (These are the best probiotic foods for gut bacteria.)
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