“I just wanted to have a brand that made really, really flattering, fun, affordable dresses that you can wear day or night and feel good in,” she says from the Shoreditch studio she shares with five photographers. Rather than create all-new collections every season, she lets favourite styles linger. “I really like honing in on the shapes and recreating them each season in different prints.”
Her gingham and floral dresses have found high-profile fans in Rihanna, Kylie Minogue and Busy Phillips, among others. But it’s a T-shirt that makes a cameo in her sister’s garlanded film that’s bringing Coco a new level of attention.
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