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The campaign is conceptualised by Enormous Brands. 24 Dec, 2020 - 12:12 PM IST     |     By indiantelevision.com Team     NEW DELHI: Winkies, a cake specialist, has rolled out a special Christmas-themed TVC ahead of the holiday season. Conceptualised by Enormous Brands, the film aims to deliver a sweet moment of joy whenever it s needed, and will be aired on various TV channels and social media platforms during the season. The campaign focuses on how we will celebrate Christmas during the pandemic and has a bigger concept - Bodo Din, Bodo Mon, which is about sharing joy and cheer during Christmas. The two-minute ad film shows the innocence of a child and how he s heartbroken when he comes to know that Santa isn’t real, instead his dad dresses up as Santa every year. He finds the clothes and shoes worn by his dad to play Santa, which makes him even more upset. To reignite his belief and joy, his sister dresses up as Santa and leaves him a present – a Winkies cake.

Ashish khazanchiBodo monAnirban ghoshEnormous brandsWinkies cakesஆஷிஷ் கஜன்சிபோடோ மோன்அனிர்பன் கோஷ்