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July 8, 2021 5:07 PM PDT Instacart’s hiring of Facebook’s Fidji Simo as CEO is a masterful stroke by the grocery delivery app, capping six months of executive hiring that has built out its management team ahead of an expected public debut later this year. It speaks well of Apoorva Mehta that he made way for Simo, a sign that he knows that building Instacart into a much bigger business will require expertise beyond his own.  It’s not often you see a CEO replacement like this in the absence of obvious problems. Many, if not most, of the high profile and recently public consumer-tech firms are still run by their founders—I’m thinking of Snap, DoorDash, Pinterest, Roku, Airbnb, Lyft and Dropbox, to name a few. To assure Wall Street of their experience before an IPO, tech firms are more likely to bring in veteran CFOs or no. 2s, or to beef up their boards. 

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