Display Marketing January 9, 2020 In an out-of-home (OOH) advertising effort to promote the new series Dracula, BBC showcased a billboard covered in wooden stakes the iconic weapon used against vampires. While the imagery [.] August 13, 2019 Today, the digital marketer has at-hand a veritable arsenal of tools to reach potential customers. There is email, organic search, paid search, and display advertising, all on a dizzying array [.] May 9, 2019 Viewability and engagement signals provide advertisers with the right tools to measure ad effectiveness and to determine whether or not they re spending their media dollars effectively. Two of the most [.] July 6, 2018 Harry’s is what’s now classified as a direct brand. But is traditional direct marketing more powerful? Politically correct or not, “It ain t over till the fat lady sings” reminds us [.]
Social Marketing
Facebook 4 days ago The bone broth concoction for canines is seeking a chief tasting officer and paying the pooch $20,000. Comic Relief US, Walgreens once again offer filters across Facebook, Instagram, Snapchat to back the charitable initiative. April 5, 2021 The platform is teaming up with Hill’s Pet Nutrition to raise money for Greater Good Charities pet programs.
Mobile Marketing March 16, 2021 The move follows a similar course of action taken by Apple this fall when the company reduced its cut to 15% for developers who only make under $1 million in [.] June 23, 2020 You’ve read all the tutorials. You’ve spent countless hours poring over demographic data for targeting, crafting the perfect ad copy, and tweaking your campaign. In fact, you’re doing everything you’re [.]
Lead Generation February 24, 2021 The filing also alleges the defendant lured clients away from Catalina with “misleading communications” to CPG brands which claimed they “would need to transition to Quotient” in order to continue [.] May 29, 2020 The Customer Lifecycle. The Sales Funnel. The Buyer’s Journey. All of these phrases are similar expressions of the same thing. They re used to describe the process that it takes for [.]