Brands such as Smythson are offering retail services that are allowed under Tier 4 restrictions in London
The news over the weekend that swathes of the country were to be placed into Tier 4 restrictions came as a sledgehammer to millions of peoples Christmas plans. Alongside the misery and upset, the new rules are also devastating to retailers who, having battled through a nightmarish year, were hoping to recoup some of the losses in the Christmas shopping season. It’s also wildly unhelpful for those who had planned to squeeze their gift hunter-gathering into the last few days before Christmas.
But necessity has been the mother of invention this year and brands have had to think laterally about how to engage with consumers. Here’s a round-up of the luxury stores in London and beyond offering special services to provide gifts in time for Christmas Day.
Oliver Spencer: ‘The suit that people go to work in is a thing of the past’
Oliver Spencer: ‘The suit that people go to work in is a thing of the past’
Menswear designer Oliver Spencer on the sartorial sensibility of our wardrobes
Loungewear collection, by Oliver Spencer
‘What day of the week are we? Could be Monday could be Tuesday,’ says London-based menswear designer Oliver Spencer, musing on the
Groundhog Day level of mundanity we’ve experienced this year. However, one thing the Spencer feels sure about is the effect the Covid-19 pandemic has had on our wardrobes.
‘I’m afraid that the suit people go to work is a thing of the past,’ Spencer says of the smart office tailoring that once dominated many men’s work wardrobes. As we’ve been confined to our homes, 2020 has seen a significant spike in the sales of the designer’s loungewear pieces, be it Milan jersey slim tracksuit trousers or dressing gowns in windowpane check organic cotton cloth, half