BLOCK ISLAND, RI To quote the immortal Yogi Berra: “You can observe a lot by just watching.” And listening! And shoptalk we hear reminds us to be agile WHILE doing-what-only-we-can-do:
“It has the best-best of both worlds.”
SiriusXM CFO Sean Sullivan, telling the recent Deutsche Bank Annual Media, Internet & Telecom Conference how new two-way interactive 360L satellite radio receivers “can offer up other content, including podcasts and other things” such as Pandora, which SiriusXM bought two years ago, and Stitcher, acquired more recently. NOT among “other things:” Local news and personalities, which smart stations continue to offer.
“Listening on a mobile device now accounts for 30% of all time spent listening to audio by those age 13+ in the U.S., an increase of 67% since 2014.”
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Amazon s ad boss, Alan Moss, said it plans to expand the amount of podcast ad space for advertisers.
The market for podcast advertising is growing as companies look to make it more automated.
He also said that Amazon will roll out remote-control-activated ads this year for TV ad formats.
Amazon wants to make more money from podcasts.
Amazon s ad boss, Alan Moss, told advertisers that the e-commerce giant plans to roll out ads in podcasts.
Amazon acquired podcast firm Wondery last year, which runs host-read ads. Wondery s podcasts include Dear John and Dr. Death. Until now Amazon has not pitched advertisers on an ad network that lets them buy ads in multiple shows.
Gina Garrubbo, President and CEO of National Public Media, Named Chair of IAB Board of Directors
NBCUniversal s Krishan Bhatia Elected Vice Chair
New Board Members Include Top Executives from Unilever, Google, and the National Football League
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NEW YORK, March 8, 2021 /PRNewswire/ The Interactive Advertising Bureau (IAB), the national trade association for the digital media and marketing industries, today announced that it has elected Gina Garrubbo, President and CEO of National Public Media, as Chair of the trade organization s Board of Directors. Garrubbo has served as the IAB Board s Vice Chair since August 2020 and as the Co-Chair of the IAB Audio Committee since 2017. Krishan Bhatia, President & Chief Business Officer of Global Advertising and Partnerships at NBCUniversal, who has been on the board since February 2019, was elected to serve as Vice Chair.