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Social Media Is Making Us Behave Like Rats, According to Study On 3/8/21 at 10:43 AM EST If you find yourself posting more and more content on Instagram because of the likes you receive, that s because your brain is apparently being conditioned to behave like that of a rat seeking food. At least, those are the findings of a new study conducted by an international team of scientists. Is social media making us behave like rats? Getty Using a computational model, the scientists found a direct correlation between the frequency with which a person posts and how many likes their posts receive. In a paper recently published in the science journal

Noord hollandMartin bellanderDavid amodioNature communicationsNeuroscience laboratory at amodio labUniversity of amsterdamSweden karolinska instituteBoston university allen changUniversity of amsterdam david schultnerYork universityUniversity of zurich philippe toblerSkinner boxNew york universitySocial neuroscience laboratoryDavid schultnerKarolinska institute