I could spend a week there with a good book and some eggs every morning for breakfast. Idaho Fish and Game has released a video from the Craig Mountain Wildlife Management Area. Getting there is the challenge. I haven’t been on a horse in more than 20 years and am considerably larger than I was in 1999! The only people allowed to drive into the area are working on maintenance of the cabin and care of the region. One of my old bosses was a legendary outdoorsmen. When I shared the video, he replied he would’ve loved to make the trip in his 30s but now in his mid-70s isn’t sure he could pull it off.
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6 steps health and wellness brands must take to thrive in the new normal May 5, 2021
To be able to not just survive but thrive in the ‘new normal’, brands must continue to pay close attention to emerging trends and be flexible to adapt to changes while tapping the need-based market gap. 16 CLAPS
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If there is one silver lining in this pandemic, it is that holistic health and wellness has taken centre stage. The pandemic has shaken people to their core and raised an alarm, which has led to an increased consciousness of physical and mental well-being.
Even before the pandemic, an emerging trend had been seen: consumers were moving towards health and wellness-conscious choices. While COVID-19 increased the focus on health and wellness, the industry worth $4.5 trillion was not devoid of the negative impact caused due to this ongoing global health crisis.