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Nestle agrees 60% of its products are not so healthy: report
04 June 2021
Swiss food giant, the maker of Maggie instant noodles and Kit Kat chocolates, is reported to be undertaking a review of its entire product portfolio to increase the nutrient profile of its products, after the company reportedly admitted that 60 per cent of its mainstream food and drinks portfolio failed to meet a recognised definition of health and nutrition.
Nestle is working on a project to update its nutrition and health strategy across its entire brands, say reports.
The company is looking to ensure that its products are helping to meet their nutritional needs and supporting a balanced diet, a Nestlé SA spokesperson said.
The Swiss food giant has confirmed it will update its nutrition and health strategy after British newspaper the Financial Times published leaked internal documents acknowledging that nearly 70% of its main food and drinks products, making up about half of Nestlé’s CHF92.6bn total annual sales, do not meet a “recognised definition of health” and that "some of our categories will never be healthy”.
Nestlé has confirmed to
MARKETING-INTERACTIVE that it is working on a company-wide project to update its pioneering nutrition and health strategy. This comes after the
Financial Timesquoted a Nestlé internal presentation in its report, stating that the FMCG brand recognises that over 60% of its mainstream food and drinks products are unhealthy. Nestlé also allegedly said in its internal presentation that certain categories “will never be healthy” no matter how many changes it makes,
FT reported. This assessment is said to have covered about half of Nestlé’s overall portfolio because the analysis excluded categories such as baby formula, pet food, coffee and medical nutrition.
Nestle is not the only global food company under scrutiny for its product portfolio. PepsiCo and McDonalds are among global giants, which have had to alter their offerings as they were accused of giving unhealthy products, which resulted in trebling of obesity since 1975 and a rising share of population being affected by diabetes and other lifestyle issues.
The Swiss food giant has confirmed it will update its nutrition and health strategy after British newspaper the Financial Times published leaked internal documents acknowledging that nearly 70% of its main food and drinks products, making up about half of Nestlé’s CHF92.6bn total annual sales, do not meet a “recognised definition of health” and that "some of our categories will never be healthy”.