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Arif Miah, creative strategy director of marketing agency Mud Orange, explains why model Halima Aden s departure from fashion points to the industry s wider problem with Muslim inclusion.
Halima Aden, one of the biggest Muslim names in modelling, took to Instagram earlier this month to express her frustration with the fashion industry. She spoke out about the pressures she felt during fashion photo shoots. A lack of understanding of her religious needs led to her making uncomfortable compromises with her hijab, against which she is now taking a stand.
Aden’s comments build on a conversation that has been growing recently around the insular culture within brands’ marketing, be it in house or from creative agency partners. These environments are often very cliquey and exclusive, which creates barriers – whether intentionally or from implicit biases – for diverse talent. Halima’s statements highlight that, without a proper shake-up, not only will the fa