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Research Impact Specialist, Africa Region
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By collecting detailed quantitative and qualitative data insights from firms employing between 1 and 20 non-family workers in Nigeria, Ethiopia, Uganda, Colombia, Indonesia and Fiji, the study will shed light on how small business owners across the world manage their financial decision making amidst uncertain and volatile economies. While there has been a great deal of research on informal family-run “microenterprises,” and more professionalised “medium-sized” firms, the needs of small firms are not yet well-understood.
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For example, in Sub-Saharan Africa, small firms play a crucial role in economic development and job creation and insight is needed to understand the unique challenges faced by them in order to create sustainable solutions for their longevity and growth.