Anders Bagge & Arnthor Birgisson
Arnthor Birgisson and Anders Bagge (right).
Richard Buskin talks with two of Sweden s hottest writer‑producers about their ongoing work as part of the Murlyn Music Group, including recent hit recordings by Jennifer Lopez, Samantha Mumba and Jessica Simpson.
In a forest just north of Stockholm, overlooking one of the city s many sea inlets, is Vantorp, a traditional wooden villa which once housed the mistress of a 19th‑century Swedish king. Wheareas said monarch would simply row across the bay whenever he felt the urge, today Vantorp is the venue for action‑packed activities of another kind: it serves as the headquarters of the Murlyn Music Group, an all‑encompassing operation with a fast‑growing reputation for turning out the hits. Founded in January 1998 by Christian Wahlberg and Anders Bagge, Murlyn boasts an in‑house setup of four studios, a publishing division, and a stable of producers that includes Bagge, Arnthor Birgisson, Christ
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PubMatic s stock shot up on its IPO this week, giving it a $1.4 billion valuation even as Wall Street has a rocky relationship with adtech stocks and big changes like the death of third-party cookies threaten the sector.
CEO Rajeev Goel said he sees a big opportunity with the growth of ad-supported streaming video due to the pandemic.
The firm also has also been pushing a product that helps publishers move beyond cookie-based advertising that are being phased out.
Wall Street has had a love-hate relationship with advertising technology, but digital ad firm PubMatic sees a big opportunity in going public.