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Meet the start-up helping Nestlé, Nike and Unilever unite programmatic and purpose
campaignlive.co.uk - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from campaignlive.co.uk Daily Mail and Mail on Sunday newspapers.
Meet the startup helping Nestlé, Nike and Unilever unite programmatic and purpose
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Good-Loop Launches Green Ad Tag To Track Environmental Impact Of Digital Campaigns
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America s Cup: New Zealand made $156m loss on hosting event © RNZ / Amy Williams
New Zealand made a loss of $156 million from hosting the America s Cup event in March.
An evaluation report released by the Crown and the Auckland Council shows that for every dollar spent, 28 cents was lost.
The loss is put down to higher than projected public investment, few international visitors, and only three of the potential 10 challengers racing.
The Ministry of Business, Innovation and Employment (MBIE) and Auckland Council cost-benefit analysis found the 38,745 people who visited Auckland during the event spent $298m, and it was the most watched America s Cup of all time.
Good-Loop launches ad tracker to monitor carbon cost of digital campaigns
campaignlive.co.uk - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from campaignlive.co.uk Daily Mail and Mail on Sunday newspapers.