Apple Music Claims “Record Year” But Offers No User Stats
Apple offered a companywide overview of 2020 yesterday including a declaration of Apple Music’s “record year,” but offered no subscriber count or other stats to back up the claim.
The last public user stat offered by Apple Music was 60 million subscribers in June of 2019. Some observers believe that the streamer is nearing 100 million subscribers and wants to announce that major milestone separately.
Apple did tout that Apple Music had released its “biggest product update ever with features like Listen Now, an all-new Search, personal radio stations, and Autoplay.”
90% of iOS 14 listeners have used these new features, and engagement with Apple Music’s lyrics feature has doubled since 2020, according to Apple.
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