Orient Electric eyes smaller towns and rural areas calcuttanews.net - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from calcuttanews.net Daily Mail and Mail on Sunday newspapers.
New Delhi [India], December 16 (ANI/NewsVoir): Orient Electric Limited, part of the diversified USD 2.4 billion CK Birla Group, has expanded its fans range with new variants in line with the robust demand coming in from Tier-3 & 4 markets and rural parts of the country.
The company has introduced two new fans namely Summer Breeze Pro and Rapid Air and has further plans to refresh an existing fan named Twister as well as augment the range in base, economy and decorative segments in the coming months. The launch is part of the company s plans to cash in on the positive rural sentiments to increase its fans market share in the next 12 months.
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