ON APRIL 13, 1919, a detachment of fifty British soldiers opened fire on protesters in Amritsar, India, killing hundreds. The soldiers were Indians, in British uniforms. Their commander was an Englishman. When Colonel Reginald Dyer gave the order, fifty Indians fired on their own countrymen, without hesitation, and kept on firing for ten minutes. That’s called soft power. The British Empire was built on it. Soft power is the ability to seduce and coopt others into doing your bidding. Some would call it mind control. Through the use of soft power, a small country like England can dominate larger, more populous … Continue reading →
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