January 28 2021, 12:19 pm | BY Ricki Green | 7 Comments
Kiwis’ unique ability to remain chilled out during not-very-chilled out moments has been captured in a new L&P campaign, ‘Space Manu’ under new brand platform ‘Drink Chilled’ via DDB Aotearoa.
The 60” spot kicks off with a determined DIY astronaut; Duncan, suspended from a weather balloon, teetering on the edge of space. Suspense builds as the Kiwi rocket-man leaps from his perch and begins to freefall towards Aotearoa, Earth.
Breaking through layers of cloud, contrails streaming, he does what any sensible Kiwi would do – he strips, right down to his old league shorts, and for reasons unknown, gracefully assumes a pike position, awaiting an undetermined landing.
It s an intense ride for a chilled out drink.
Soft Drink brand L&P has launched a new campaign to roll out their Drink Chilled platform in New Zealand. The 60-second spot was created by DDB Aotearoa.
It features an amateur astronaut jumping from space, flipping and spinning as he speeds toward the earth and an unknown future. He strips down to his shorts as he pierces through the clouds. Suspense builds. And boom…he lands perfectly into a pool surrounded by his chilled out friends.
How was his incredible jump from dangerous heights?
“Pretty good.”
It reminded us a bit of Amart Sofa’s furniture space jump campaign. Needless to say, we’re fans of anything hurling toward the earth at high speeds to sell a product.
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“It’s important to validate whatever feelings they have, and make sure you show you understand their feelings,” Young says.
Explaining that bushfires and other disasters are scary even for adults can acknowledge children’s feelings without dismissing them. Coming from a position of strength is also important, she says, to demonstrate that there are many people who can help people be safe in the event of a bushfire.
“What books do, and any reading, is it normalises [an experience], presents this as something that happens to lots of people,” Young says. Reading may not just be about bushfires, but any trauma or disaster. “This can allow children to ask questions and stimulate conversation.”
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