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Spotlight on sunspots: The day the free skin cancer check van came to Hawke s Bay
10 May, 2021 11:27 PM
4 minutes to read
Hawke s Bay Today reporter Gianina Schwanecke gets checked out by Gill Rolfe, of the Melanoma New Zealand mobile spot check van, at Princess Alexandra rest home, Napier. Photo / Warren Buckland
Hawke s Bay Today reporter Gianina Schwanecke gets checked out by Gill Rolfe, of the Melanoma New Zealand mobile spot check van, at Princess Alexandra rest home, Napier. Photo / Warren Buckland I ve experienced my fair share of sunburn since moving to Hawke s Bay late last year.
The redness and tenderness which followed has made me more conscious of the sun-kissed freckles on my shoulders - one large spot in particular.
Tuesday, 23 February 2021, 4:01 pm
The Out of Home Media Association Aotearoa (OOHMAA)
joined Melanoma NZ’s hugely important campaign this summer
to raise awareness of melanoma and how easily it can hide in
plain sight.
For the past few weeks Melanoma NZ and
campaign supporters including OOHMAA members, oOh!Media,
JCDecaux, QMS, Media5, Ad-Vantage and Bekon, Lotto
Powerball, No Ugly, L&P and MetService have used out of
home advertising to show just how easy it can be to miss a
new or changing spot.
Full stops designed to look like
melanoma spots, and representing the seven visual signs of
melanoma, have been subtly appearing in advertising
Don t let a spot become a full stop: Melanoma NZ and TBWANZ launch awareness campaign hidden in plain sight – Campaign Brief campaignbrief.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from campaignbrief.com Daily Mail and Mail on Sunday newspapers.
Melanoma NZ runs hidden advertising message to make a point about spots
14 Feb, 2021 04:00 PM
5 minutes to read
L&P was one of a number of major brands to quietly support the campaign. Image / Supplied
L&P was one of a number of major brands to quietly support the campaign. Image / Supplied
Melanoma NZ has been running an advertising campaign designed specifically not to be noticed by anyone.
As oxymoronic as this might sound in the attention-grabbing world of marketing, the campaign aims to show how easy it is to miss changes to spots on their skin.
All around New Zealand, major companies have over the last few weeks quietly changed the full stops in their brand advertising to indicate a visual representation of the signs of melanoma.