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“We do think this deal represents a great value. Fundamentally, we think that Quibi has created great, high-quality content,” Rob Holmes, Roku s VP of Programming, told Variety. “It’s a great value proposition for our users… We’re pivoting from Quibi’s SVOD model to an ad-supported model, and this type of new, original content is not usually available for free . We believe in this broader AVOD [ad-supported video-on-demand trend]. At a very high level, we know that our users engage in a very significant way with free content.” With the Quibi deal, “We think this pivot form SVOD to AVOD is really compelling.”

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