Former Red Bull creative joins Ribble Cycles Prolific North prolificnorth.co.uk - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from prolificnorth.co.uk Daily Mail and Mail on Sunday newspapers.
Published on
Ribble Cycles has appointed Simon Picton as its new head of creative.
Picton has previously worked for world-class companies including BBC, SKY and more recently at Red Bull Media House holding the role of senior creative manager. Ribble’s appointment of Picton is aligned to a dynamic strategic vision and business plan – which has seen an ever-increasing demand for their award-winning, world-class range of bikes. Picton’s extensive 20 year creative experience will further enhance Ribble’s leading proposition ensuring the 124yr British bicycle brand remains at the very forefront of digitally led multi-channel commerce, cutting edge design, innovative content and creative direction.
Ribble Cycles appoints Simon Picton as head of creative | Community bikebiz.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from bikebiz.com Daily Mail and Mail on Sunday newspapers.
Ribble Cycles is now the official bike partner for the Drops-Le Col supported by Tempur racing team.
Drops-Le Col supported by Tempur, the UK based UCI Women’s Continental cycling team, will be riding Ribble after signing an initial two-year deal.
“Our ambition to compete at the very highest level and to become the most exciting racing team on the road was instantly recognised and matched by Ribble’s to be our bike partner for 2021 and 2022,” said team director Bob Varney.
“Like the team, they are very much an international brand with a British heart; backed with a wonderful race/performance heritage at the very highest level of the sport. It’s truly an exciting chapter for both partners and we can’t wait to get into action on our new Ribble’s next month at Setmana Ciclista Valenciana.”