The four rings of the Auto Union, which became Audi AG Audi AG
You need a logo to identify your product, and there are some memorable ones in the auto world. Anybody with a driver’s license knows Ford’s “Blue Oval” or Chevy’s bowtie; they know Ferrari’s prancing horse and Lamborghini’s fighting bull.
But just what is the story behind auto logos? We’ve gathered eight memorable ones for their history, or how they’ve changed, or stuff that’s just really cool.
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It’s an oft-overlooked fact, but regulations are as much a factor for change in motorsport as new technology. Prior to 1956, World Sportscar Championship regulations insisted that competing cars had to be road-legal, so contenders like Aston Martin’s DB3S and Jaguar’s D-type were sold as road cars. It was presumably intended to stop manufacturers building thinly disguised race cars and barely civilising them for highway use, though back in the mid- ‘50s there wasn’t so much difference.
The road-legal regulation was relaxed for 1956, although that was immediately offset by a 2.5-litre limit imposed in the wake of the 1955 Le Mans tragedy. Aston Martin nevertheless embraced this new freedom to create the DBR1 from a clean sheet of paper. The 2.5-litre limit didn’t suit Jaguar or Maserati and both pulled out of the championship, leaving Aston’s bespoke baby to face a lone but formidable factory foe in Ferrari.
autoevolution 31 Dec 2020, 7:45 UTC ·
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In case you didn’t know, the Ingolstadt-based automaker’s history has its own business address and it’s called Audi Tradition. The subsidiary is getting ready to celebrate the arrival of 2021 with the release of its newest installment in the “
Anniversary Dates” series, a digital leaflet designed to keep Audi’s fans up to date with important dates for the company. 7 photos
The latest “
Anniversary Dates 2021” digital booklet has been embedded below in PDF form in case you also want to keep up to date with Audi’s important dates and model history. It’s a 30-page long catalog, so there’s reason to bring up front a few highlights.
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