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CPN takes outlet strategy further for holiday season

CPN takes outlet strategy further for holiday season published : 15 Dec 2020 at 04:00 Shoppers at Central Village ahead of the year-end holidays. Central Pattana (CPN), the operator of luxury outlet Central Village, is pushing ahead with its outlet strategy by promoting even steeper discounts of up to 90% during the year-end holidays. Thai architectural design and various marketing campaigns helped Central Village win the Asia-Pacific Property Awards 2020 Retail Development category. Central Village is distinct from our typical retail development projects. It offers high-quality products at affordable prices and is indeed a haven for shoppers that has become an important jigsaw piece to complete Thailand s retail development sector, said Nattakit Tangpoonsinthana, executive vice-president of marketing at CPN.

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