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Wednesday, February 24, 2021
In our last post, we described how the internet has led to changes in the consumer purchase decision journey. In this post, we will discuss how the internet and e-commerce have prompted some firms to try to adapt their marketing strategies; the implications of these changes on purchase drivers and consumer information sources; and the impact of these trends on litigation.
Many firms have attempted to adopt an
omnichannel experience in response to significant technological changes. Firms that strive to offer an omnichannel experience look to provide their current and prospective customers with a seamlessly integrated user experience across various channels and points of contact. Their goal is to cater more uniquely to each customer’s preferences and situation. Examples of omnichannel implementations include the following: