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Tata CLiQ, the flagship e-commerce brand of the Tata Group, has recently launched a multi-film campaign to promote their offerings in home appliances and fashion categories. Conceived by Mullen Lintas Mumbai, the integrated campaign features Bollywood icons â Karan Johar and Twinkle Khanna, engaging in a quick, witty banter.
This campaign aims to introduce Tata CLiQ via large scale platforms ranging from TV, digital to display ads and social media creatives during ongoing India vs England cricket series. By leveraging the topicality of summer, the strategy is to build an umbrella idea to help deliver relatable and relevant narratives while driving awareness for TATA CLiQ. The multi-film campaign focuses on the four leading categories of the season â ACs and Fridges in Home Appliances and Florals and Reds in Fashion.
Mullen Lintas campaign for Tata CLiQ brings KJo & Twinkle Khanna together adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.
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FMEG company Havells India has rolled out a campaign for its technologically advanced ceiling fan offering.
Conceptualised by Mullen Lintas Delhi, the campaign âIt s not just a fan, it s a feeling fanâ showcases IoT- (Internet of Things) enabled smart features such as voice control through smart devices, mobile app for remote access, and smart mode, where the fan automatically senses the temperature and humidity in the room and adjusts its speed. All the smart features are conveyed in a simple-to-understand format devoid of technical jargons.
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The campaign idea gives a fresh feel to the technology and presents it in a playful manner, resonating the message that even a kid can understand and operate it with ease. The technologically advanced smart features are described in simple language like it âfeels voiceâ, âfeels touchâ and âfeels sweatâ to instantly connect with consumers.
Mullen Lintas wins the creative mandate for Nature s Essence adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.