The company highlighted that Debenhams has six million beauty shoppers and 1.4 million Beauty Club members. Boohoo said: “The group intends to rebuild and relaunch the Debenhams platform, helping further the group’s stated ambition to lead the fashion e-commerce market, and grow into new categories including beauty, sport and homeware.” Boohoo shareholders appeared to welcome the deal, with shares up 4% in early trading on Monday. However, Shore Capital retail analyst Greg Lawless warned that an online-only operation could hit Debenhams’ beauty sales. He said: “The big question in beauty is whether the big beauty brands – Clinique and Channel – will remain with Boohoo longer term.
Debenhams officially wound up in court as 118 stores to shut for good walesonline.co.uk - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from walesonline.co.uk Daily Mail and Mail on Sunday newspapers.