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Asha Allen-Silverstein vividly remembers the sense of sadness and dread that came over her one day last March, as she closed up after a makeup workshop in The Beauty Collective’s space at 991 Queen St. E.
The 15-year industry veteran had only opened the store the previous November, but had no idea when she’d be back. The next day, a provincial state of emergency was declared and the COVID-19 pandemic response had begun.
“It was almost like an abyss of not knowing when and how you could reopen,” she recalled in a recent video interview from the shop, where 10 months later, she mostly researches and applies for grants, loans and rent relief to keep afloat while waiting for a time when full service can resume.