The TV network unveiled its #GetVaccinated promotion on Tuesday with the tagline this is our shot to encourage people around the country to get the jab.
Channel Nine s campaign features a host of the Nine s biggest stars, but all of them are white, with Indigenous presenter Brooke Boney and Vietnamese-Australian Tracy Vo glaring omissions
Allison Langdon slammed the federal government over their shambolic handling of the Victorian outbreak after the aged-care minister admitted to not knowing how many staff were vaccinated.
At the time of the study’s release in August 2020, Media Diversity Australia director
Antionette Lattouf asserted “It is abundantly clear that Australian television news and current affairs media doesn’t reflect its audience and this has a flow on effect as to which stories are covered and how they are framed and told.”
MDA Chair
Isabel Lo also added “Unless we see change in both the composition of leadership teams and talent on screen our media will remain disconnected from audiences whose engagement is already waning.”
In a statement provided to PEDESTRIAN.TV,
Michael Healy, 9Network’s Director of Television, said: “As we are in the midst of a global pandemic, 9Network is continuing to support community awareness regarding COVID and to be informed about the vaccination, this is our shot for Australia to be connected again. It is an internal initiative and there will be a number of promos rolled out during this campaign.”
Australia is yet to sign off on the deal which would allow many of the 240 asylum seekers currently held in offshore detention to start new lives in New Zealand.