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Inside the UK s biggest content house

Inside the UK’s biggest content house Envisioned as Big Brother for the TikTok generation, content houses have become a mecca for influencer marketing in the US. So is the UK ready to follow suit? 10/05/2021 8:47 am The rise of social media platforms such as Instagram and TikTok over the last decade has led to a gold rush in influencer marketing, with everyone from dental hygiene brands to luxury fashion labels paying handsomely to land their products on the right feeds. As a multi-billion dollar industry has emerged, so too have the training academies, in-house managers and other business ventures designed to service its rapid expansion.

Influencer News: TikTok Managers, How Much YouTubers Make, Clubhouse

Send tips to aperelli@insider.com or DM me on Twitter at @arperelli. From left to right: Keith Dorsey, Marienor Madrilejo, Rocio Ramirez, and Chris Sawtelle. Jeff Kravitz/FilmMagic/A3 Artists Agency/Collab/ICM Partners/Marianne Ayala/Insider Leading talent managers and agents help their influencer clients land brand deals, score TV and movie roles, and launch products. From the biggest stars on TikTok, like Charli D Amelio, to collab groups like The Crib Around the Corner, top creators often have a team helping craft their brand. In our second annual power list, we recognized some of the top managers and agents who are guiding the careers of TikTok stars in 2021.

How TikTok Influencer Group Wave House Makes Money, Funds Collab House

Between December and March, Wave House members and cofounders Fouladgar (2.9 million TikTok followers) and Jimbo Hall (1.3 million followers) scouted new talent to join their crew. Season two introduced three new members: Ehiz Ufuah (9.9 million followers), one of the UK s largest TikTok creators, and Fairhurst (3.4 million) and Reagan Yorke (2.9 million), two American TikTok stars. While Fouladgar and Hall found new members, the Yoke Network, the influencer-marketing agency that helped found and launch the house, was busy plotting the house s return. To help produce the second season, Wave House and Yoke Network partnered with Brave Bison, a social-content studio and media network. In addition to its TikTok content, the house upped its YouTube presence, introducing a weekly series of reality-show episodes. The house also launched a Snapchat series and has a documentary in the works.

Tame Impala celebrate Innerspeaker with Wave House live stream | Reviews

Tame Impala celebrate Innerspeaker with Wave House live stream | Reviews
diymag.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from diymag.com Daily Mail and Mail on Sunday newspapers.

Everyone s losing it over this girl s pronunciation of Caffé Nero on TikTok

Who would have thought that on the day we found out Nigella Lawson had been nominated for a BAFTA for saying “meecrowavvey”, there would be another mispronunciation to send the internet wild? American TikToker Reagan Yorke gained 1.3m views for a video in which she tries out Caffé Nero for the first time. But it wasn’t the fact she was perplexed by the smaller-sized cups or the concept of brown sauce that sent everyone on TikTok crazy. It was the way she pronounced the name of the coffee shop itself. One follower commented, “Noooo the way that you pronounced ‘Nero’ actually made me sick,” while another said, “My hatred for Americans grows more and more everyday.”

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