ccarlson@dailypress.net
ESCANABA The Salvation Army’s 2020 Red Kettle fundraiser exceeded its $100,000 goal by almost $10,000, said Major Alex Norton, an officer of the Escanaba Salvation Army since June 2019.
Norton believes the drive, which brought in $109,486.00, was so successful because community members knew how difficult COVID-19 could make raising money. He admitted that attracting donations while implementing an entirely new system to meet pandemic health requirements was expensive.
“The sheer cost of keeping our staff healthy and safe with masks, sanitizer, cleaning solutions etc., was a huge hit to our budget,” said Norton, adding, “I firmly believe people who inquired about our efforts realized this year was going to be expensive.”
| UPDATED: 10:11, Mon, Jan 18, 2021
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The 2020 Salvation Army Red Kettle fundraiser was a big success, due to generosity community support.
ESCANABA This year’s Salvation Army Red Kettle fundraiser went well, according to Major Alex Norton, who runs the Escanaba Salvation Army with his wife Aimee.
The charity ran both a physical drive this year, with kettles in front of local stores, and a virtual drive, sending donation envelopes out in issues of the Daily Press.
While Norton said finding volunteer bell ringers during the pandemic was an additional challenge.
“Volunteers were nervous. They would hear announcements on news about the virus and didn’t want to go out,” he said.
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