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When all else fails, it s time to see the Olympic body mechanic
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Why Elite Female Athletes Are Turning Away From Major Sponsors
Smaller brands are working with athletes in different ways, like giving them equity or roles in developing products, and are paying more attention to their personal stories.
“As athletes we’re always going to struggle with that sense that we only have value if we can run fast, jump far or throw far,” the steeplechaser Colleen Quigley said.Credit.Leah Nash for The New York Times
July 30, 2021Updated 9:19 a.m. ET
Athleta, the activewear brand for women and girls owned by Gap Inc., had never sponsored an athlete when it approached the six-time Olympic champion sprinter Allyson Felix in 2019, shortly after she took Nike to task for its pay practices for pregnant runners.
On Her Mark – NECN
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Jason Getz
The Peachtree Road Race, the world’s largest 10K road race, is held every Fourth of July in Atlanta, Georgia. Hosted by the Atlanta Track Club, the race draws thousands of spectators and volunteers who come out each year to support the runners all 60,000 of them, in non-pandemic times.
“The race is known here locally as the place where Atlanta celebrates the Fourth of July,” Atlanta Track Club executive director Rich Kenah told
Runner’s World. “It’s much more than a running event. It’s an opportunity for Atlanta to come together. It’s Atlanta’s finest day.”
Profesional Cardama Redacción
La atleta viguesa firma por una empresa de representación estadounidense para intentar la vía del profesionalismo
Era el paso que quería dar y su reciente victoria en la final universitaria de Estados Unidos de 10.000 lo ha acelerado. La viguesa Carmela Cardama anunció ayer su firma por una agencia de representación estadounidense, HAWI Mangement, especializada en el atletismo con la que apostará por iniciar una carrera atlética profesional tras dejar atrás su etapa universitaria en Estados Unidos.
La propia fondista explica su alegría por unirse a la firma liderada por el exatleta Hawi Keflezigui, con la que tratará de hacerse un hueco en el circuito profesional estadounidense. “Atletas del más alto nivel, líderes sociales y creativas reconocidas mundialmente como Aliphine Chepkerker, Nikki Hiltz o Alexi Pappas son parte de este grupo, y yo soy muy muy fan así que me alegra tener una cosa más en común con ellas. Gracias HAWI po
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